Rachel elevated Zatarain’s digital presence with a modernized brand experience rooted in its vibrant heritage and loyal community. The redesigned site brings Zatarain’s bold spirit to life—spotlighting its flavorful product line, serving up crave-worthy recipes, and honoring a legacy loved across generations. To ensure the experience resonated with real users, she led an A/B testing program through Helio, validating concepts and refining the design system based on community-driven insights.